Jumia’s Anniversary Sale 2X bigger than Black Friday, with up to 80% off!

Nairobi, 3rd
July 2017
: Close to 500,000 customers logged onto the
Jumia Kenya website today in a rush for deals. This comes as the company
launched its 5th Anniversary celebrations on-line, in which they are
offering customers up to 80% discounts with more than 70,000 deals on offer
(including Unga at 45 KES per 2kg packet!). 
Jumia’s anchor Unga deal sold out in the first
60 minutes, immediately as the site went live at midnight (& has been
re-stocked since). The deal was put together in partnership with Tuskys.
According to Jumia PR Manager Pauline Masese,
the traffic witnessed this morning on the website is more than double that seen
during Black Friday last year, which was at the time the largest online sale
ever in Kenya.
“We went live on our website at midnight and we
are delighted by the explosive response we have received on our platform so
far. As of this morning the highest selling product was Unga – Soko Ugali going
for 45 KES with more than 2500 items already sold”, said Jumia PR Manager
Pauline Masese.
Other products that have attracted heavy traffic
to Jumia website include Televisions from 9999 KES, Cookers from 12990 KES and
Mobile Phones from 1500 KES.
As part of its Anniversary celebrations, Jumia
will be releasing 1 Samsung-S8 everyday this week and will be retailing it at 5KES. The first lucky shopper of this deal, Paul Nderitu who purchased
Samsung-S8 at 5 KES at 8AM in the morning, said he was thrilled and could not
believe he had managed to find the phone on the website before anyone else.
Jumia’s Anniversary celebration will culminate
with a grand prize giveaway, through which one lucky shopper will walk-away
with a Renault Kwid car. All they have to do is post a story on social media
about how they are #NikoMbeleNaJumia
This year’s Jumia Anniversary is likely to mark
a turning point in the history of online retail in Kenya. Is Kenya ready for
For more info – Email: pauline.masese@jumia.com or call 0740049055

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