How to Drive Traffic to Your Blog

Monday, July 6, 2015

How to Drive Traffic to Your Blog

We have already discussed how to set up a blog in Kenya and content creation in the previous posts in this series. Among the things we've already, and are yet to look at are;

In today's article, we discuss how we drive traffic to our new site. You might have a blog with the most beautiful design, or have killer content in your posts, but if no one is reading your stuff, all your hard work is in vain.

Given that you are just starting out, direct traffic is the best bet you have when it comes to getting any traffic at the moment. Social media platforms like Twitter and Facebook are great places to introduce your new blog. You can even tell your friends and family and have them read and probably critic your work if you are comfortable with it.

Below I discuss the best long term traffic sources for your site. Most of these take time but when the traffic comes rolling all you have to do is sit back and relax.

Organic Traffic from the Search Engine

I love to optimize my blogs for search engines. This is because the content I write most of the time is the kind you read when you want to solve a problem at the time. Organic traffic is very good because it is very targeted. What this means is that the people who end up on your blog are people who are actually searching for what you have written about.

Though there are a number of search engines out there, the most popular ones are definitely Google, Yahoo and Bing. Once you rank for your selected keywords, your work as far as traffic is concerned is done.

This however requires that you appear in the first page of the search engine. The first three positions are the most coveted for obvious reasons; they get more clicks. It is not easy to get there though. You have to apply several strategies like keyword research, quality content as well as create quality backlinks back to your site. We just discuss more on Search Engine Optimization in our coming post.

Blog  Commenting

It pays to be generous on other blogs. Visit other blogs in your niche, read their posts and leave helpful comments. This not only allows you to connect with other writers, you might also get discovered by their readers.  Another advantage of blog commenting is building backlinks to improve search engine ranking.

Getting Traffic From Social Media

Twitter, Google Plus and Facebook are great platforms for directing traffic to your blog. You might need to start a Facebook page for your blog where you will be posting links to your blog along with other helpful information. In my opinion, the content that performs the best on social media are viral stories, lists, news and entertainment articles.

Social  Bookmarking sites

Submitting your articles to social bookmarking sites is a great way of gaining new visitors. Among the most popular book marketing sites are Stumbleupon, Digg, Delicious, Tumblr, Reddit and Pinterest.