Organic traffic is the best traffic you can have in your blog. It is highly targeted, free and constant. This is the traffic sent to your blog by search engines like Google, Yahoo and Bing. For you to start receiving visitors from the search engines, you need to rank high on the first page on the said search engines and this requires some work on your part. In this post we look at the factors that determine how search engines rank your blog content.
In this series:
- Introduction: Setting up the Blog
- How to Come up with Content
- Where do you Get Traffic
- Search Engine Optimization for your Blog
- Best Trick for finding High Search Low Competition Keywords
- Monetizing your Blog
Before we get to that, let me emphasize the importance of having targeted traffic to your blog. The conversion rate when a visitor gets exactly what they are looking for from the blog is so high that most advertising platforms like Google Adsense pay higher rates to publishers when the click originates from a search engine rather than direct traffic from let’s say, Facebook. This is because when a person Googles for instance, ‘how to get my ex back’, they are more likely to buy a relationships eBook or visit a ‘Get your Ex Back Website’ as compared to someone who just saw a link on Twitter and clicked on it for entertainment purposes.
For the search engines to know exactly what your content is about, you need to use the right keywords. Think about how people are phrasing the question that you are answering when they search on the search engines. In most cases, you will find different phrases asking the same question. Choose the one with the highest demand.
More often than not, you will find that there is a lot of competition for the perfect keyword; this is where long tail keywords come in. This is when you use more words in the keyword that you are targeting. Using our example above, instead of targeting the ‘Get your Ex Back’ keyword, target a longer keyword like ‘Get your Ex-girlfriend Back’ or even better, ‘Get your Ex-girlfriend Back in a Week’. You are more likely to rank for a long tail keyword.
In the next post, we shall look at how to get low competition Keywords.
Quality is Key
The quality of your content is everything. Whatever it is that you are writing about, chances are that the topic has been covered hundreds of times before. You need to come up with killer content to outrank your competition.
If a visitor ends up in your site and does not search for the same thing elsewhere, it tells the search engine that you are delivering on your promise and they rank you high. If they scan your site for a minute, leave and move on to the next blog, you start to lose your credibility in the eyes of the search engines.
Quality content also sells itself. When a customer is satisfied or happy with the information they get from your blog, they are more likely to share it with their friends. Search engine love this for it tells them that the information is helpful.
Speaking of sharing, there is nothing that tells the search engine that your content is quality than when different sites are linking to it. This networked links are referred to as backlinks. It is important to note that some backlinks are more powerful than others. The more trusted the site the link is coming from, the better it is for you.
A few years back, blog owners would flood their sites with artificial backlinks to confuse the search engines into ranking them high. This has changed a lot in the recent past. The more natural the backlinks are created, the better.
A place to start is by leaving helpful comments on other blogs in your niche. You can also generate quality content and hope that other site owners link to you or you can write guest posts. We shall be looking at different ways of building quality backlinks in a later post.